The Men Behind The Reverso

India, Polo, England, a businessman & the Military…

I am always filled with curiosity behind the design & watch complications, especially the Men behind the great watches in the world of Horology.

The Jaeger-LeCoultre Reverso is a beautiful luxury watch, but have you ever wondered what’s the point of reversing the dial & hiding it away to be faced with this blank plain steel.

reverso back
Reverso Back

As a first impression, the Reverso provides a dressy classic watch look, but the surprise is actually its intended to be a sports watch!

jlc r

polo team
Polo Team Circa1930s

The Jaeger-LeCoultre Reverso feature “slide & hide” the dial is simply to protect the dial from impact & avoid breaking the watch during Physical activities.

JL JLC1
Reverso Ad reading: For Quite Times – REVERSO –  for Times of Physical Activities – Reverso is like any other watch BUT it can protect itself at will.

César de Trey a Swiss businessman, our first man in the story & a major contributor in the birth of the Reverso, was attending a Polo match in India played by British Army officers that were stationed there.

César de Trey
César de Trey

As the story goes, After the game an officer with a broken watch approached César de Trey & challenged him to create a watch that can handle such sport.

1930s polo in India
Polo game In India, 1930s.

Jacques-David LeCoultre our second man in the story of Reverso’s birth undertook this project to create the watch.

 

JacquesDavidLeCoultre
Jacques-David LeCoultre

César de Trey requested the help of the French designer René-Alfred Chauvot who inventented the iconic Reverso sliding case.

Reverso Patent
Original Patented Design Drawing by René-Alfred Chauvot

 

The result was the introduction of the iconic first Reverso watch was in 1931, That remains one of the top appreciated watches in the world.

 

Quick Facts!:

– The first Reverso was released before the merge between Jacques-David LeCoultre and the great French watchmaker Edmond Jaeger to be eventually named Jaeger-LeCoultre thats why the brand on the dial in 1931 simply reads “Reverso”.

Reverso Dial
Reverso Dial

– Jacques-David LeCoultre Edmond Jaeger always collaborated together since 1906 but their companies remained independent.

Edmond Jaeger
Edmond Jaeger

– The company was named Jaeger-LeCoultre in 1937 after the official Merge.

JLCLogo
Jaeger-LeCoultre Logo

 

Jaeger-LeCoultre remains one of the most iconic watches & the development of the watch design & complications over the years is impeccable. The Reverso is one of the best watches in the world to engrave a special memory on, due to the generous space on the back.

 

If you like to change between dials The Reverso Duoface is perfect watch for you,  were you have another dial when you flip over the watch with several complications features.

JLC Reverso Duo
Jaeger-LeCoultre Reverso Duo

If you’re interested in learning more about this amazing watch brand history, Enjoy this lovely video by Jaeger-LeCoultre.

 

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